To all users’ delight, Facebook Company told ABC News that “several hundreds of millions of people” will get access to Graph Search this week, after six months of users testing. Yes, it’s true! Facebook will roll out the feature in the United States and to those who use the American English version of the site, according to the latest news.
Actually, Facebook has announced Graph Search’s beta version like six months ago, pretty much in January this year. Quite different from the ordinary Web search, like searching via Google which offers users links with similar answers related to the questions they raised, this Graph Search is specially designed to give users an answer directly after a precise query, but not to provide links instead. With this searching tool, people can access to the information more plainly, they can conduct the simple search like “My friends’ photos” or the advanced one “My friends’ photos taken in 2010″ and so on. “Finding people, finding activities, finding recommendations is part of what makes Facebook useful,” said Colin Sebastian, an analyst at R.W. Baird & Company. It is said that Graph Search, News Feed and Timeline will become the three pillar businesses of Facebook. “Graph Search is a surprise which allows users to do more than you could expect,” said Facebook CEO Mark Zuckerberg, “it is not only an exchanging platform for friends, but also a tool to dig out something fresh, hence, the meaning of Facebook’s core mission has been deepened.”
Since Facebook is preparing to gain profit by selling the demand-fulfillment advertisements, Graph Search is considered to be a powerful tool to motivate the promotion. However, Facebook Company decided to adapt a conservative practice to monetization. Currently, Graph Search’s available on Web sites only. As some professionals said: “Facebook is striving to better deal with the flood of data which’s generated from more than 1 billion users (including those who haven’t signed up before) pumping into the social networking sites. Graph Search would help open a brand new searching era provided that Facebook allows user to filter all information much easier.”
In spite of how impressive Facebook’s technical achievement is, there are still a number of users being worried about the privacy issue since more data would be accessible easily. Concerning this complication, Facebook Company claimed that only information which’s posted by the users under the privacy settings would be shown to the searchers.
Anyway, there would be a win -win situation with the availability of Graph Search. For Facebook’s users, it is a powerful searching tool, helping them to get desired information and communicating with others easily. For the company, it brings myriad benefits for the business since more and more companies would prefer to invest on advertising via this creative tool.